I, like many of you have been bombarded the last few weeks with mega-promotion around the Jay Leno Show. I even heard someone say they (NBC) was hoping that Jay Leno moving to prime time would REVOLUTIONALIZE televeision.
Revolutionize? Wow! Not since MTV launched the Real World have I seen anything that I would call revolutionary. And, as familiar as we all are with the Tonight Show with Jay Leno, the promos just seemed extensions of that format. Just because it runs an hour and a half earlier, doesn't mean that is ground breaking.
The best thing about the show I saw tonight was there were some good guest appearances. I mean Kayne- great luck with that one. And, Oprah/Seinfeld- all good with the older crowd. But, any season premiere would garner great guests. What is the show's potential long term?
I am sure that the Jay Leno Show will hold on for a while- but I don't see it being much more than mediocre in the long run.
When will I look to buy the Jay Leno Show- well, I think it will be a very efficeint buy for prime. So, if you are looking for an inexpensive way to get some exposure in prime, I think this will be it. But, it will not replace any of the premium programming you should be looking at.
Also, this will probably not be a good buy if you are buying younger demos- I would anticipate this will skew older, while the younger ages move toward cable programming during this hour if there is nothing on broadcast that catches their attention.
No comments:
Post a Comment