As we are gearing up for the next round of media buys, the new Fall programming is premiering. So, we thought it would be fun to watch some of the new lineup, and give you, from a media buyer's perspective, what shows we will be looking at for our clients.
First up: Melrose Place. Showing on Tuesdays on the CW. Now, I was excited about this because I was obsessed with the original. I was hesitant because anything with Ashlee Simpson-Wentz is usually not my thing.
It opens with a quick glimpse at most of the players- Auggie, Riley, David, to name a few. Cut to the same apartment complex we all knew and loved, cheesy marriage proposal, and yep, dead body in the pool. Oops- guess I should warn you there might be a few spoilers.
All in all, it was pretty much what I expected. Definitely a "chick" show- probably tweens through about 35. (Typing this as the show wraps, so no idea what the overnights will be.)
This media buy may be good for the following potential clients:
* Boutiques
* Beauty Salons
* Entertainment- Movies, Concerts, etc.
* Higher Education
To name a few.
However, just a note- if you have concerns about adult behavior, or content that may not be family-friendly, I would pass on this one. Just to be safe.
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