Glee- How the same guy who created Nip/Tuck be responsible for this program, I will not know.
Glee, on FOX Wednesday nights, is a strange combination of candy-dripping "High School Musical" teenage story lines- but with some pretty offensive stereo types. I am not sure how many times I heard the word "gay" in relation to those participating in the Glee Club, or boys who may sleep in pink rooms, but it was one too many.
The tunes themselves are actually pretty catchy- but in a way that will haunt me for days until my ears bleed.
So- enough of my personal feelings. This is about how new programming will fit with any upcoming media strategies.
Definitely an extension of the High School Musical scene for obvious reasons. Young Adults, will probably not get enough of it. The program will definitely skew younger, so the older your customer, the less likely Glee will be a good fit for your advertising message.
Glee would be a good fit for many of the same categories we touched on last night with Melrose.
* Entertainment
* Movies
* Quick Service Restaurants
If I had to make a recommendation, I would say get your spots bought early in the show's schedule. Because no matter what, I think it will garner a lot of buzz, and a lot of sampling.
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