Soccer fans are fanatic. And, for reasons I don't know, they like to wear scarves. Which leads into my favorite idea this week.
If you happened to be in Seattle, Washington this week, you probably noticed many brightly colored scarves hanging around. Hanging on trees, towers, and even bridges.
These scarves were ushering in a new soccer team, the Seattle Sounders FC. Blazoned with the web address ScarfSeattle.com, folks around Seattle were encouraged to take pictures of themselves while wearing the scarves, and upload them to the site.
The “Scarf Seattle” effort ended with a huge version of the scarf on the famous space needle.
Along side the online and guerrilla efforts was a supplemental traditional media execution, giving the campaign the type of layered execution we love to see. Kudos to the agency- Wexley School For Girls.
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