I LOVE ideas that are out of the box ideas- either just completely guerrilla, or that take traditional avenues and turn them on their heads.
So, I am going to try and pick out a new inspirational idea every week- something that doesn't necessarily take a huge budget to execute.
The first one comes from across the pond, and is a campaign to raise awareness of the homeless issue in the UK.
Advertising Agency: Rapp, London, UK
Creative Director: Chad Warner
Art Director: Jon Owens
Copywriter: Rob Prangle
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