My youngest brother Jason is in retail, and he is always analyzing things. Yesterday he called to ask me if the declining advertising rates were a sign of the economy getting worse.
We talked a while about the auto industry and how in communities across the country, local dealers spend a lot of money in print and broadcast. And how even if this was the only industry hurting, their budget cuts alone would impact media locally and nationally.
Today, I started going through some e-newsletters, and I saw some glimmers of hope:
* Television and cable companies are starting to see auto dealers increase their spending again.
* E-commerce grew 2% in January and February.
* The media upfronts (where national advertisers/networks meet to discuss budget commitments) are looking good- and prices may be higher than anticipated, indicating more ad dollars coming down the pipeline.
What does this mean to you?
If you have been on the fence about making some advertising decisions, this may be the time to do it.
Prices are good, even great, right now. And, we know those who market in down times tend to come out stronger than those who didn't. Take a look at your marketing plan, and start executing your strategies while the getting is good!
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