It seems like the Twitterverse is blowing up- I can barely turn on the TV without the site being mentioned on the Today Show, CNN, Colbert Report, you name it. In Kansas City, it is no different. Many of the local news stations are doing informational segments, and you can find at least one seminar covering Twitter every week.
But, regardless of the buzz, what does Twitter mean to local businesses? I have attended many of these local sessions, because even though I Twitter, I want to hear from all perspectives. I have heard from older women who "don't get it" to young ad professionals who rely on Twitter as their main method of communication.
Turns out, there are a lot of opportunities out there for local businesses and non-profit organizations. But, don't start bombarding your audience with sales and specials. Instead, provide them with unique content that is relevant to your brand, and you will start to gain their trust as an expert- not as someone just out to make a buck.
Right now, it is mostly national companies seeing success, but that means the local market still has a lot of growth potential.
In the end- it goes back to one solid advertising principle- know your audience. For example, many are surprised to find the average age of Twitter is 37, not younger as some expected. And, with all the coverage Twitter is getting nationally, this demographic will continue to change.
Like other forms of social media, Twitter has some basic principles that help aid success. Do a little on-line research before you start out, including monitoring the Twitterverse.
Good luck!
(you can find Cindy at www.twitter.com/auggy)
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