I am one of those people who constantly has a notebook nearby, because if I don't write down a thought or idea, my world moves so fast that it slips right by.
My favorite idea this week takes that concept and translates it into an ad campaign. New York's School of Visual Arts distributed various items with the "lined paper look" to diners, bars, delis, and other public places around the area. Some of the items were napkins, tray liners, and yes, even toilet paper.
Frank Anselmo, creative director at New York's KNARF and also the instructor of a course at the school titled "Unconventional Advertising," came up with the idea when the school asked him to create a campaign to promote the school. He wanted to stress that the most important thing is the process- or the thinking. So, they went with the slogan "Think: The School of Visual Arts."
Simple, but engaging, this campaign drove home a simple idea that everyone can relate to.
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