I subscribe to a lot of random email newsletters- for both personal and business purposes. There is one I am particularly fond of, that feeds my shopping habit on a daily basis.
A variety of companies use this email blast to promote their sites, or new products they are coming out with. The other day, I received an email from them, with a new product that I just had to have. I clicked on the site, and all I got was a screen that said OUT OF STOCK. Now, I know that businesses can not keep an infinite number of items on hand. But, I checked the site within minutes of getting the email. I thought surely there was an error, so I checked back the next day. Same screen.
There have been other times when I have clicked through newsletters, only to get the error that the site is down, due to high traffic, etc. So, I delete the email, never to return.
This should be a reminder to all of us that online marketing is extremely affective, but you have to be prepared for it. Otherwise, the customer experience is frustrating, and I would wager, these potential clients will never find their way back to you.
2 comments:
daily candy right?
Unfortunately-yes. On the positive side, my pocketbook was saved that day!
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