Several times a day, I hop onto Facebook, and check in on my various acquaintances, to see what is going on in the world- or at least, in THEIR worlds.
This morning, while checking what new events I have been invited to, it occurred to me, there are not very many people I know who are NOT on Facebook.
There has also been a lot of studies lately into the expanding demographics of the site, the increasing traffic, and the exodus away from MySpace.
That being the case, why are we not hearing about any success stories from marketers using Facebook? I have visited with others who have ventured into this arena, and their reactions are always ho-hum. Many of my clients have inquired about Facebook, but the lack of results make me hesitant to recommend it.
Have we just not found the sweet spot with consumers, or do they look at the space as their private arena, and therefore, are turned off by the pitches to learn more about laundry detergent or buy shoes?
Until we know, we advise cautious curiosity with your marketing dollars.
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