I love out of home advertising, but often, those of us who work with local clients have a hard time getting clients to appreciate the value in it.
The other day, I was finishing up my Christmas shopping, and was surprised to see a branded playground in the middle of the shopping center. Two advertisers- Community America Credit Union and Aristocrat Motors- had branded playground equipment. One was a bank (pictured) and the other was a car.
It was subtle, and didn't take away from the experience that the kids were having, but was a great way to get a brand name in front of their parents. Kudos!
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