No Easy Answer

It seems like you can hardly turn on the news anymore without hearing about the price of gas, or the economy in general. Whenever pocket books tightened up, I often feel the tension exuding out of those I work with.

It's at these times we all need to remember there is no miracle cure. There is no ONE THING that is going to come down on you like a bolt of lightening, causing customers to break your door down.

Instead, it is even more imperative that you evaluate your long-term marketing plan and commit to it. It sounds like an easy answer to pull back a little bit of advertising here and a little bit of marketing there. But, when you do that, your sales will erode as well.

And, above all- make sure you are tracking each and every lead. Because if you can identify what is working, then you have the justification to tweak and move dollars around.

And, although there is no easy answer, it is this dedication that will lead you around the bend.