GoDaddy is a concept that I love. It makes it possible for us layman to buy domain names, set up simple hosting, email, etc. What I don't love is them is their website.
Is there any reason why it has to be the most complicated website I have ever seen? Today I had to go in and renew something on my account. In theory, this should be a very simple process. Click here, click renew, pick payment, done. But instead, I found myself confused, in some sort of loop that I couldn't get out of.
Sales pitches and price points slap you in the face every place you turn. I get it- you have a lot to offer. But, if you condense things down, make it a little more clear where I am supposed to focus my attention, you may get me to react. Instead, I go in, try to figure out the one thing I am supposed to do, and get out like I am being exposed to the plague.
Being user friendly is clearly not something GoDaddy has mastered.
I have had several clients re-vamp their websites lately. The one thing I find myself repeating in every case, is the fact they need to be clear, concise, and user friendly. Otherwise, people will click on and click off as fast as they can.
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